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Archive for the ‘seo’ Category

As more consumers and businesses use the Internet to buy goods and services, online marketing strategies become increasingly important to businesses that sell online. When they use the right online marketing strategies, businesses tap into a dynamic sales opportunity by reaching millions of potential customers, but when they use the wrong strategies, converting leads into sales can be difficult.

Maximizing online sales requires a proactive approach to Search Engine Marketing (SEM), but it also involves avoiding common online marketing mistakes, such as the four below:

Insufficient Keyword Research

A website must be linked with the right keywords to achieve a high search rank. After performing keyword research, some businesses use the same keywords repeatedly without reassessing the validity of the terms; and some businesses do not perform keyword research in the first place. Instead, they assume the target audience will use certain, obvious keywords.

Because Google continually revises its website indexing criteria, keyword research must be performed on a continuous basis; if it is not, the Search Engine Results Position (SERP) of a website can plummet quickly.

No Measurement of Leads

Businesses use various resources to generate online leads, including SEO articles, YouTube videos, and Facebook pages. When the leads generated by these resources are not measured, businesses lack insight into how to reach their target audience. Although using various resources to generate leads is recommended, not all resources are equal. By knowing which resources generate the most leads, a business can invest in resources that work the best.

A marketing strategist from an SEM firm that offers sales consulting services can perform lead measurement.

Unsupported Call to Action

A call to action should be supported by evidence that compels search users to take action. Simply placing the words “call us today” or a “buy now” button on a website is not compelling, but supporting the call to action with statistics, how-to videos, instructional diagrams, can compel search users to take action. A call to action should be placed, and properly supported, on each landing page of a website.

Using a Facebook Page as a Website

Because Facebook is free, using a Facebook page as a business website is attractive to small businesses, but a Facebook page should not be used as a business website for the following reasons:

Facebook pages lack payment gateways
It is difficult to measure how much revenue a Facebook page generates
Not everyone uses Facebook as a shopping tool
The generic design of Facebook pages limits web development

A Facebook page can be a valuable resource for generating leads, especially when it contains backlinks to an ecommerce website, but using it as a business website can limit your ability to generate revenue.

Conclusion

Meeting online sales goals requires a proactive approach to SEM, but it also involves avoiding the mistakes above. Companies that make these mistakes can still make sales, but their sales can increase when better marketing strategies are implemented. If your company needs help developing an online marketing campaign, consult with a marketing strategist at an SEM firm that offers sales consulting services.

As a website owner or an internet marketer, you already know what search engine optimization is and it significance to your online success. Statistics show that over 80% of the internet users opt to log on to Google for all their search requirements. Hence, sustaining a high search ranking on Google is crucial for the future and growth of your business on the World Wide Web.

Google Position as the Leading Search Engine

Over the years Google has been introducing some ground-breaking tools and technologies which help credible businesses promote themselves through SEO and simultaneously help internet users by offering them solutions as per their search needs.

Earlier this year, this search engine giant revealed about 40 changes in their algorithms with the purpose of enhancing their search quality. This extremely progressive search engine works hard towards developing systems which enhance quality of search results and collaboratively benefit internet users and businesses.

Among these updates, some of the major updates include a link evaluation update, a local search update, update with regards to the freshness of the content as well as its relevancy as well as a Panda update.

1. Through its link evaluation update, Google has decided to do away with the current method that is being employed for identification of the contents of a page that is linked.

2. Google has chosen to delve deeper into the significance of localized search results by integrating factors which will help generate more local search results by making effective use of factors determining the primary search results rankings.

3. The new signals introduced allow users to receive the most relevant and recently updated results.

4. Additionally, there are number of updates which work towards enhancing travel searches, Google Bar updates, enhanced video snippets as well as recent and updated image searches.

What do These Changes mean for Search Engine Optimization?

The new changes in the Google algorithm system is going to majorly impact the way your pages are going to be ranked on the search results. Traditionally, pages would mainly compete with other websites and their pages to achieve high search results. Depending on your optimization strategies and internet actions, your page would be considered ‘good’ and ‘relevant’ and if you broke any rules, your page would be black listed.

Now, instead of your focus being only to beat the competition by developing richer content, with better links, branding and content; taking into consideration the changes in the algorithms, a page is also going to compete with Google itself.

This search engine is now deeply crawling through trusted information sites and extracting answers for internet users, so that they are no longer required to click on a website. The answer will be given within a search result. Thus far, you will notice a number of Wikipedia based answers in this section on a search result.

This has added to the burden of good SEO for marketers who were highly dependent on achieving rankings through creating content rich websites which focused on quality information for visitors. The search engine will now pay much closer attention to the bounce rate of each page on your website and penalize websites which have higher bounce rates. It has become even more challenges for e-commerce websites, since a major percent of their visitors tend to abandon pages without going through a sale, hereby increasing their bounce rates.

At the end of the day, the fact of the matter is that Google is still the leading search engine and the only way to continue is by moulding your optimization strategy according to these changes to ensure continuous success rates.

Seo Agency Sydney – Batish Technologies is Sydney based SEO Company providing Search Engine Marketing, Search Engine Optimisation, Website Design and Development, Iphone App Development, Graphic Design, Mobile Application Development and Ecommerce Website Design to clients in Sydney NSW area.